Opens August 2028 · On the water · 26,400 seats

The New
Rockbeach Stadium

A building sized to sell out every Saturday, on the black lava beach where the lighthouse was built. Every seat in it is chosen in priority order — and it starts with a deposit.

Book a walkthrough See the views

26,400Seats

25Seating products

36Suites

$250Deposit per seat

9 Sep 2028First home game

$1.35BEstimated cost to build

Dixon ArchitectsArchitect

What to expect

Four dates run the whole thing

Nobody has a seat in the new building yet — not a twenty-year holder, not a trustee. You hold a place in line, and when selection opens you choose in the order your priority points put you.

NowDeposits open

$250 a seat holds your place in the selection order and comes off your first-year price. A deposit is not a seat. You can put down a deposit for each football season seat you hold now, and never fewer than two. Suites and loges: no limit on deposits, and a deposit is never a guarantee of a space.

31 Dec 2027Donations lock

Priority points are counted as of this date. Gifts after it still help the program, but do not move anyone for selection.

1 Mar 2028Selection opens

Highest priority first. Deposit holders choose before the public on-sale.

Aug 2028Doors open

A concert opens the building (date to be announced); the first home game is 9 September against Alexandria. Lot D, beside the building, becomes the closest parking there is.

Why 5,100 fewer seats than The Rock

The New Rockbeach Stadium seats 26,400, which is 5,100 fewer than Jacobsen Stadium's 31,500. That is where stadium design is going: build for demand and for premium. Fewer general seats, far more suites, loges, clubs and the Rockbeach Lounge, and a bowl sized to sell out every game rather than to sit a quarter empty in November.

Fewer seats and more demand is exactly why your place in line matters. Priority points decide who picks first: philanthropic gifts earn ten points per $100, seat-related giving one per $100, and every season you hold tickets earns two per sport. How priority points work.

The full bowl seen from the 200 level, the ocean beyond the open end

Where would I sit?

Presented by

Put in your points and a gift and see where you would land in the selection order. It answers as you type.

Today-After-

Out of 8,216 accounts. An estimate: everybody else is giving too. The full calculator

Renderings

Your seat, before it exists

Views from nine of the building’s seating products. Every one of them can be sat in — in sample seats and in the 360 room — at the Preview Sales Center.

Premium Midfield: The 50-yard line, lower bowl — **Premium Midfield**The 50-yard line, lower bowl

Sideline Black: The 40, about row 15 — **Sideline Black**The 40, about row 15

The Helm: Behind the end zone, the ocean past the goalposts — **The Helm**Behind the end zone, the ocean past the goalposts

Anchor Club: The 400 level, indoor club behind you — **Anchor Club**The 400 level, indoor club behind you

Lava Loge: A private box for four on the 500 level — **Lava Loge**A private box for four on the 500 level

Lighthouse Suite: Twenty guests, glass front, catered — **Lighthouse Suite**Twenty guests, glass front, catered

Field Suite: Field level, steps from the tunnel — **Field Suite**Field level, steps from the tunnel

Mezzanine Mermaid Pass: The 200 level, the whole field and the sea — **Mezzanine Mermaid Pass**The 200 level, the whole field and the sea

The Beach Beer Ledge: A drink rail over the lava beach — **The Beach Beer Ledge**A drink rail over the lava beach

Built for being there

Two boards, and the ocean stays open

The board in the bowl sits across the top of the tall south end stand, roughly 210 feet wide and up to about 60 feet tall at its crest, so the ocean, the lava rocks and the lighthouse at the open north end stay clear from every seat. It is not a rectangle: its top edge is a breaking wave, low at the east end and curling up at the west, tucked under the glass ribs of the west roof. The second board is separate and larger still: it stands on its own, low over the entry plaza at the south gates. On game day the plaza in front of it is a free fan zone for anyone who did not get in; the rest of the year it carries movie nights, trade shows and events, so the building is in use all year. Inside, fuchsia LED ribbon boards run around the bowl, and an LED strip runs the length of the field-level wall, so the stats are in front of you even while you watch the field. The building is made for being there in person.

The board in the bowl: its top a breaking wave under the glass roof, over the south end stand, with the LED strip glowing around the field

The entry plaza board

Didn’t get in? The game is still on.

The biggest screen on the campus is not inside the bowl. It stands on its own, low over the entry plaza at the south gates, and on game day the plaza and lawn in front of it are a free fan zone: bring the grill and the chairs and watch with everybody who could not get a seat. No ticket, no charge.

The rest of the year it is how the building earns its keep: movie nights on the lawn, trade shows and events on the plaza. A stadium in use 365 days a year, not just on football Saturdays.

The entry plaza board, a separate freestanding screen with a wave-shaped top, over fans watching the game in the free fan zone

Beneath the stadium

Six blocks underground

Retail shops, a movie theater, bowling lanes and everything else a town and a student body could ask for, running six city blocks, with exits that come up on the boardwalk among its small cafes, shops and nightlife. It is part of the public/private partnership President Schwenk envisioned: the board believes that if the university is the center of the area, it becomes a vibrant and exciting place to be. It gives students more places to work and brings tax revenue to the town.

The underground district: a three-level promenade of shops and cafes under a curved glass skylight — **The promenade**Shops, food and three levels under the skylight

Bowling lanes and the movie theater entrance in the underground district — **Bowling and the movies**Somewhere to be on a night with no game

An exit from the underground district rising straight onto the boardwalk, cafes and the beach at golden hour — **Up onto the boardwalk**The exits come out among the cafes and nightlife

The stadium bowl at night set up for a concert: the stage against the black lava rock, a crowd filling the field and the stands holding up phone lights, fuchsia and white beams overhead — **Built for concerts**
The lava-rock setting gives every show a backdrop no arena has, and an innovative stereo surround-sound system is built into the bowl. The building opens with a concert in August 2028; the date and the act are still to be announced.

A stadium in use 365 days a year

Life around the stadium

The night after a win, a weekday lunch, game day and December: the building and the district beneath it, through the year.

The underground promenade late at night after a home win, packed with fans in white and fuchsia, restaurants open on both sides under fuchsia-lit glass ribs — **After a home win**The promenade stays open late

A lounge bar in the underground district: a long glowing bar of black stone and warm wood, bartenders mixing drinks, a crowd toasting under low fuchsia light — **Friday night downstairs**A lounge bar under the stadium, game or no game

A stair rising out of a fuchsia-lit tunnel onto the wooden boardwalk at night, friends walking out among cafe tables under string lights, the ocean and a lighthouse beam beyond — **Out onto the boardwalk**String lights, cafe tables and the lighthouse beam

The underground food hall at weekday lunch: daylight through the curved glass skylight, chefs cooking over open flames, long wooden tables full of people eating and talking — **The food hall at lunch**A weekday crowd under the skylight

A rooftop bar at sunset facing the stadium, its wave-shaped ribs glowing orange and fuchsia, friends with drinks at a glass railing, the ocean beside the building — **A rooftop at sunset**Drinks across the street before kickoff

A sunny cafe terrace where the district opens onto the boardwalk: people at small tables with coffee, white and fuchsia umbrellas, joggers passing, the black lava beach and the ocean beyond — **Coffee on the boardwalk**Where the district meets the beach

Fans in white and fuchsia streaming out of the underground district up a grand staircase and escalators into the stadium concourse, kids on shoulders, daylight through the glass ribs — **Up into the game**From the district straight to the concourse

Fans in silhouette walking down a tall tunnel lined with fuchsia light strips toward the bright green field and a packed stand at the far end — **Toward the field**The tunnel before kickoff

The main concourse full on game day: fans in white and fuchsia lining up at food and drink stands, the field and the ocean through the open side, wave-shaped ribs overhead — **The concourse on game day**Food and drink with the field and the ocean in view

An ice rink in the underground district in December: families and couples skating under a glass skylight dusted with snow, white and fuchsia holiday lights, people watching with hot drinks — **Skating under the skylight**December in the district, snow on the glass

A holiday market along the underground promenade: rows of small wooden stalls, shoppers in winter coats with bags and hot drinks, a tall decorated tree under the glass skylight — **The holiday market**Wooden stalls the length of the promenade

The entry plaza in falling snow on a winter afternoon with no game: people in coats crossing, kids throwing snowballs, the stadium's wave-shaped ribs dusted white and glowing from inside, the grey ocean beyond — **The plaza in the snow**A busy afternoon with no game on

The New Rockbeach Preview Sales Center: the stadium model, a wall of seat views and a row of sample seats

The Preview Sales Center

Sit in it. Stand in it.

In the ticket office, by appointment. It is how you buy a building that is still going up.

The model and the views. A detailed 3-D model of the stadium, and the view from every section on the screen.
Sample seats. The actual chairs from each product — a bowl seat, a padded premium seat, a wide club seat and a leather loge chair.
The 360 room. Built by Burt Freynolds and Regadget from the architects’ renderings: put on the headset and you are in your seat, looking at the field.
Hard hat walks leave from here.

The 360 room

Feel the view from every level

A round, immersive room mapped to the architects’ renderings. Walk from the 50-yard line to a loge to a suite in a minute, and decide with your own eyes.

The immersive 360 room: a couple standing inside a full projection of the stadium, one wearing a headset

Hard hat walks

Walk the site

See the bowl rise on the water, in a hard hat, with the people who are building it.

Suite, loge and club prospects: any weekday, by appointment.

Deposit holders: one Saturday a month.

No walks in a home football week. Hard hats and vests are provided; wear closed-toe shoes, and everybody signs the site waiver.

A hard hat walk: a group in hard hats and vests on the concourse of the half-built stadium, the ocean beyond

Request a walkthrough

Call the ticket office at 1-800-555-2277 or text (732) 555-0177 and ask for a Preview Sales Center appointment. Tell us whether you are looking at a suite, loge or club, or holding a deposit, and we will book the right walk.

Seating products

All 25, and what each will cost

Required giving is annual and is transacted with the seat. The gift earns priority points faster; holding season tickets earns them too. Where the gift is per suite it is shown whole. Contracted means sold.

Premium
Suites, loges, clubs and the Lounge · 14 products

Product	Seats	Ticket	Required giving
Lighthouse Suite Levelcontracted	8 suites, 20 seats each — 160 seats	$500per seat	$150,000per suite
Seaside Suite Levelcontracted	10 suites, 12 seats each — 120 seats	$500per seat	$125,000per suite
Whitecap Suite Levelcontracted	8 suites, 16 seats each — 128 seats	$500per seat	$75,000per suite
Lava Loge Acontracted	24 seats (501-503, 518-520)	$500per seat	$2,000per seat
Lava Loge Bcontracted	32 seats (505-507, 515-517)	$500per seat	$3,000per seat
Lava Loge Ccontracted	28 seats (508-514)	$500per seat	$5,000per seat
Anchor Club A	220 seats (400-404)	$500per seat	$750per seat
Anchor Club B	220 seats (405-409)	$500per seat	$1,250per seat
Anchor Club C	180 seats (410-412)	$500per seat	$1,750per seat
Anchor Club D	220 seats (413-419)	$500per seat	$1,250per seat
Anchor Club E	220 seats (420-425)	$500per seat	$750per seat
Field Suites	10 suites, 12 seats each — 120 seats (F101-F110)	$500per seat	$50,000per suite
The Rockbeach Loungeno seat	500 memberships maximum — 300 level. Four passes per game.	—	$15,000per membership per year
Beacon Deck	22 boxes, four seats each — 88 seats	$6,400per box	—

Bowl
Midfield, sideline, corners and the end zones · 8 products

Product	Seats	Ticket	Required giving
West Premium Midfield	1,505 seats (120-122)	$350per seat	$750per seat
East Premium Midfield	1,505 seats (106-108)	$350per seat	$750per seat
West Sideline Black	2,200 seats (123-124, 118-119)	$350per seat	$500per seat
East Sideline Black	2,200 seats (104-105, 109-110)	$350per seat	$500per seat
West Corner Endzones	3,480 seats (125-126, 116-117)	$350per seat	$100per seat
East Corner Endzones	3,480 seats (102-103, 111-112)	$350per seat	$100per seat
The Lighthouse	2,200 seats (127, 128, 130, 101)	—	—
The Helm	3,250 seats (113-115)	$299per seat	—

Other
The Band, the Mezzanine and the Beach Beer Ledge · 3 products

Product	Seats	Ticket	Required giving
The Band	750 seats (129)	—	—
Mezzanine Mermaid Pass	3,908 seats (201-220)	$800per seat	—
The Beach Beer Ledge	250 seats (200)	$550per seat	—

The story so far

From the quad to the water

Seventy-six years of Rockbeach football, and where the new building stands on the line today.

Before 1952
Football on the quad
The Whitecaps played in the middle of campus, and the lighthouse keepers lit their night practices by turning the beam onto the field.
1952
The Rock opens
A concrete bowl on the shore, and the home of Rockbeach football for the next seventy-six seasons.
2016
Jacobsen Stadium
Renovated and renamed for Dave Jacobsen Jr., who kicked for Rockbeach before a brief pro career.
2017
The first reseating
After the renovation, seats were reassigned by priority points for the first time.
2022
The second reseating
A renovation assessment moved season ticket holders again.
May 2025
Approved
The Board of Trustees votes to build the New Rockbeach Stadium.
June 2025
Announced on the beach
The plan goes public at a press conference on the sand.
March 2026
Groundbreaking, and deposits open
Shovels in the lava rock, and the same day, deposits go on sale.
Fall 2026
Steel up, concrete mostly poured
Ahead of schedule: the bowl's structural steel is up and most of the concrete is poured. Hard hat walks go up to the suite level.
Today
You are here: deposits are open, and points count until the lock date.
31 Dec 2027
Priority lock
Points are counted as of this date for seat selection.
1 March 2028
Seat selection
Highest priority first. Deposit holders pick before the public on-sale.
August 2028
The first event
The building opens with a concert. Date and act to be announced.
9 Sep 2028
The first home game
Rockbeach against Alexandria, by the water.

Talk to the person who runs it

Your sales lead

Sales Manager Wallace Berg

Wallace Berg runs the Whitecaps account executives who sell season tickets, groups and premium seats, and leads the New Rockbeach Stadium sale. Reach them through the university switchboard, (732) 555-0000, extension 4341, or book a Preview Sales Center appointment through the ticket office.

The account executives you will work with

Betsy TuckyAccount Executive

Jenna RoselliAccount Executive

Melissa CaliforniaAccount Executive

Zed WilkersonAccount Executive

The naming rights to the New Rockbeach Stadium are not signed, and the building has no permanent name. Seat selection is by priority points; a deposit holds a place in line and is not a seat, section or row.